摘要
从现代营销理论的角度出发,探讨在市场竞争机制下如何改善体育场馆经营管理方法,运用7Ps营销策略,提高高校体育场馆使用效率,产生可观的经济效益和社会效益。
This dissertation discusses how to improve the management methods of college stadiums and gymnasiums from the perspective of modern marketing theory,and how to improve the efficiency of them by using the marketing strategy of 7Ps,so that considerable economic and social benefits are gained.
出处
《浙江体育科学》
2010年第4期10-12,共3页
Zhejiang Sport Science
关键词
高校体育场馆
经营管理
7Ps营销策略
college stadiums and gymnasiums
management and administration
marketing strategy of 7Ps
