摘要
考虑电子市场下代理商与零售商的合同设计问题。代理商和零售商形成一个合作联盟通过网上销售商品从而增加收益。然而,合作联盟的高效性和稳定性很大程度上依赖于合同规定的对联盟成员的收益和成本的分摊方式。其中分别考虑了电子市场下的两个典型的合同:固定费用合同和收益共享合同;并且检验了有无广告对电子市场合作联盟协调的影响。最后,提出了利润共享合同并证明其可以实现电子市场联盟协调,并且具有高效性和稳定性方面的特征。
The aim of this paper is to deal with the problem of design contacts between agents and retailers in the e-market.The agents and retailers of the market then form an alliance to generate revenue through online sales.However,the efficiency and stability of the alliance highly relies on the contract that specifies the way to split the revenue and costs over the alliance members.We consider two typical contracts respectively： fixed-fee contract and revenue-sharing contract,and then examine whether advertisements have influences on the behavior of the alliance.Finally,we propose a profit sharing contract and prove that it can achieve alliance coordination in the e-market and the contract is efficient and stable.
出处
《科技与管理》
2010年第4期95-99,共5页
Science-Technology and Management
关键词
电子市场
代理商
零售商
合同
广告
e-market
agents
retailers
contracts
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