摘要
针对于品牌发展与企业运行规律的关系,指出中国品牌传播本土化的意义,提出了品牌要有本土传统文化的注入才能传播悠远,最后就品牌的发展战略给出了建议与见解。
First,this paper analyzes in detail the relationship between brand development and business operation rules,and then points out the significance of brand localization,contending that only with the injection of local traditional culture will a brand have distant spread.Finally,this paper gives some advice on the development of brand strategy.
出处
《科技与管理》
2010年第4期100-101,110,共3页
Science-Technology and Management
关键词
企业品牌
本土化
发展
corporate brand
localization
development
