摘要
通过问卷调查法、数理统计法等对贵阳市高校大学生健身意识与体育消费结构的调查发现,体育人口不稳定,健身动机呈多样性、体育消费动机呈多元性,体育消费结构单一,以实物消费为主导。建议引导学生树立正确的体育消费观念、加强高校内有偿体育活动场所的建设、加强高校内营销理念、加快高校体育课程的改革,使高校体育课同学生的体育消费有机地结合起来、加强校园体育文化建设、重视体育产业人才培养,为贵州省体育产业的发展提供参考依据。
Questionnaire and statistics were adopted to investigate fitness awareness and sport consumption structure of college students in Guiyang.Sports population was unstable,sports motivation assumed diverse,sports consumption motivation showed plurality,and structure of sports consumption was unitary and took material object as the leading element.Students were advised to setup correct sports consumption concept,improve the construction of paid sports venues,strengthen the marketing concept in college,and accelerate reforma of college sports course so as to combine PE class with sports consumption organically,reinforce campus sports culture,attach much attention to fostering sporting talents and provide references for Guizhou sports industry.
出处
《贵州师范大学学报（自然科学版）》
CAS
2010年第3期109-112,共4页
Journal of Guizhou Normal University：Natural Sciences
关键词
大学生
健身意识
体育消费
现状
college students
awareness of fitness
sport consumption
status
