摘要
本文阐释了导游道德风险的经济学含义,界定了导游不道德行为,运用动态最优化方法,建立了导游道德风险模型,分析出一些重要参数的动态变化路径及其经济含义,并全面分析了各参数对导游道德风险的影响,提出导游不道德收入、政府监管和惩罚力度是最重要的影响因素,导游职业归属感也是一个值得特别关注的因素。这个理论模型的结论可应用在旅游部门制定有效监管措施上。文末针对我国导游道德风险问题提出了政策建议。
In this paper,we explain the definition of tour guides’ moral risks from economics,define their immoral practices and establish tour guides ’ moral risk model by applying dynamic optimization method.The dynamic changing path of some important parameters and their economic implication are analyzed.We also comprehensively analyze the impact of the parameters on tour guides’moral risks and propose that most important factors include tour guides ’ immoral income,government supervision and penalty fine.And tour guides’sense of attribute is also the factor worthy of special concern.The conclusion of this theoretical model can be applied for tourism departments to formulate effective measures for supervision.At the end of the paper,some suggestions for the solution of tour guides’moral risks in China are put forward.
出处
《旅游学刊》
CSSCI
北大核心
2010年第9期65-70,共6页
Tourism Tribune
关键词
导游
道德风险
动态最优化
tour guide
moral risk
dynamic optimization
