摘要
齐鲁文化是形成于山东地区的地域文化,也是中华民族的核心文化,具有独特的文化特征。在山东省旅游商品开发中融入齐鲁文化的内涵,彰显齐鲁文化特色,既是对齐鲁文化的继承和发扬,也是促进山东旅游商品深入开发、改变旅游商品生产和销售现状的根本途径。
Native land culture is the soul of the tourism products.On the culture view,this article chooses Shandong province as an example and pays an important attention on the coupling and developing of Qi-Lu culture and Shandong tourism products.At last,this article puts forward some good advice and suggestions.
关键词
山东省
齐鲁文化
旅游商品
融合开发
Shandong province
Qi-Lu culture
tourism products
coupling and developing
