摘要
我国家庭财产保险面临着一些有利的环境。家财险的创新尚需要解决的问题包括经营理念落后,产品结构单一,展业手段呆板,配套服务不周。家庭财产保险需要从经营理念、保险产品,销售渠道及配套服务等方面展开创新。
Family property insurance in China is facing a number of favorable environment.Innovative family property insurance issues to be addressed include the philosophy behind the product structure of a single,rigid means of developing business,poor supporting services.This insurance needs innovation,which involves business philosophy,insurance products,sales channels and supporting services and so on.
出处
《哈尔滨商业大学学报（社会科学版）》
2010年第5期26-29,共4页
Journal of Harbin University of Commerce:Social Science Edition
关键词
庭财产保险
产品创新
销售渠道
服务创新
family property insurance
product innovation
sales channels
service Innovation
