摘要
农产品营销对于加快农业产业化、标准市场化进程,促进农业增效、农民增收、加快海峡西岸现代农业和新农村建设等方面都具有重要的意义。尤溪发展金柑产业不仅存在着优势和机会,也存在着劣势和威胁。加快推动尤溪金柑产业的发展,要实行产业化生产经营;加强市场监督;改进产品生产技术;扩大宣传,创建名优品牌;不断开拓市场,开展网络营销等营销策略。
The sale of agricultural products is very important in accelerating agricultural industrialization and standard marketization process, promoting agriculture profit and increasing income of peasants, quickening modem agriculture and building a new socialist countryside of the west side of the straits. Developing Kumquat industry in Youxi not only exist advantages and opportunities, but also disadvantages and threats. To speed up the development of Kumquat industry, Youxi should implement industrial production and operation, enhance market supervision, improve the production technology, expand propaganda and create famous and excellent brand, constantly explore markets and develop marketing strategies, such as the network marketing, and so on.
出处
《三明学院学报》
2010年第3期242-244,共3页
Journal of Sanming University
基金
福建省大学生创新性实验计划项目(ZL0802/CS)
