摘要
随着我国数字电视产业的迅猛发展,电视互动广告业务也受到了广泛的关注,各种新型广告形式在数字电视平台上得到不断开发。在深入了解数字电视互动广告运作模式的基础上,进而探讨数字电视互动广告的特性和优势,无论对于广告主、运营商,还是受众都有着积极意义。
As the rapid development of digital TV industry in China,interactive advertising gradually gains wide attention and different kinds of interactive advertisements are emerging on the digital cable TV platform.It is of great significance for advertisers,operators and the audiences to explore the features and advantages of digital TV interactive advertising.
出处
《湛江师范学院学报》
2010年第4期150-153,共4页
Journal of Zhanjiang Normal College
关键词
数字电视
互动广告
特性
优势
digital TV
interactive advertising
features
advantages
