摘要
在知识经济时代,文化创意已经成为推动经济发展的一个重要因素。茶产业发展水平的提升和可持续发展必须重视文化创意的理念和运用。我国文化创意在茶产业中起步较晚,文化创意在经营模式、产品形态、品牌建设等方面运用不足,以此为契机分析提出以下措施:(1)文化创意改进经营方式;(2)文化创意提高宣传效果;(3)文化创意推进产品创新;(4)文化创意带动产品生产,以期促进文化创意在茶产业发展中的运用,促进茶产业的发展。
In the era of knowledge economy,cultural creativity has become an important factor to accelerate economy development.In raising of the development level and the sustainable development of tea industry,the theory and its application about cultural creativity has to be paid attention to.But in China,cultural creativity has been laggard in tea industry.Application of cultural creativity is deficient in management mode,product morphology and brand fostering.Accordingly the following measures are proposed.（1） Improve management style by cultural creativity.（2） Increase the effects of publicity by cultural creativity.（3） Accelerate the product innovation by cultural creativity.（4） Promote the tea production by cultural creativity.Thus the use of cultural creativity in tea industry development is promoted.
出处
《福建农林大学学报（哲学社会科学版）》
CSSCI
2010年第4期37-40,共4页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词
文化创意
茶文化创意
茶产业
cultural creativity
tea culture creativity
tea industry
