期刊文献+

价格促销策略对耐用消费品更新购买行为的影响研究 被引量:1

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摘要 金融危机爆发以来,企业和商务部等政府部门积极运用价格折扣、以旧换新等策略促进消费者购买家用电器和汽车等耐用品,取得了一定的成效。为了有效地发挥价格促销策略在促进消费者购买耐用消费品方面的作用,本文对国内外关于以旧换新、价格捆绑与消费者购买行为的有关文献进行了梳理,提出了相应的建议。本文的研究结论对于政府和企业制定关于耐用消费品的价格促销策略有一定的借鉴意义。
作者 雷大章
出处 《电子商务》 2010年第10期19-20,共2页 E-Business Journal
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参考文献12

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