摘要
本文从性别、年龄、国籍、职位、旅游目的等因素,用描述统计、单因素方差分析探究上海入境游客在目的地对旅游景观、娱乐类型、旅游商品种类的需求特征。此外,还探讨了欧美入境游客在商务旅行中对休闲观光需求的差异以及入境游客的目的地形象感知。
From the gender,age,nationality,position,tourist destination,with descriptive statistic,single factor analysis,this paper explored demand characteristics of inbound tourists of Shanghai on tourism landscape,recreation type,tourism commodities in the destination. In addition,it discussed demand differences of Europe and America tourists on leisure and sightseeing and image perception of inbound tourists to destinations.
出处
《价值工程》
2010年第29期53-55,共3页
Value Engineering
关键词
入境旅游
目的地需求
国籍差异
旅游目的
商务旅游
inbound tourism
destination demand
nationality difference
tourist destination
business travel
