摘要
商标词的国际化实质上就是一种特殊形式的跨文化交际。不同民族在其思维方式、价值观念、民族传统和风俗习惯、宗教信仰、审美情趣等诸多方面存在着差异,他们在跨文化交际中对商标词的翻译起着重要的影响。通过对这些文化因素的差异进行比较分析,探讨文化之于商标词翻译的作用和影响。
The internationalization of trademark words is virtually a special kind of cross-cultural communication.Different nationalities vary in their modes of thinking,values,tradition,customs,religious beliefs,aesthetic sentiment,and the differences play an important influence on the trademark translation in cross-cultural communication.This paper,through the comparative analysis of differences of cultural factors involved,explores the influence of culture on the translation of trademark words.
出处
《河北理工大学学报（社会科学版）》
2010年第5期156-158,共3页
Journal of Hebei Polytechnic University:Social Science Edition
基金
河南省社科联调研课题SKJ-2008-1547
关键词
商标词
跨文化交际
翻译
trademark words
cross-cultural communication
translation
