摘要
城市的形象是传播资源和传播渠道综合作用的结果,而无论哪种城市形象的传播,政府都是城市形象定位的领导者。像贵阳市那样,准确的城市形象定位能反映一个城市的特色和优势,激发城市的内在潜力,为城市特定时期的发展提供目标指向。
Municipal image is a product of the integration of communication resources and channels.Government plays an important role in locating municipal image and hence highlighting municipal features and advantages as well as motivating internal municipal potentials and facilitating development in specific eras.
关键词
地方政府
新闻信息传播
城市品牌形象
贵阳
Local government
news and information communication
municipal brand image
Guiyang
