摘要
县电力企业是整个国家电网的末端,直接面对农村用电市场,为广大农村客户提供用电服务,是开展县域电力营销活动的市场主体。当前我国县电力企业在营销活动中普遍存在着营销方式比较落后,营销水平相对低下等问题。针对这些问题,通过分析相关原因的基础上,提出了改善县电力企业营销水平的对策,旨在于为改变当前我国县域电力营销落后的现状提供有价值的参考。
County electric power enterprises,being terminals of the national power grid,directly facing consumer markets of electricity,serving the vast clients of rural areas,are the subject of market for carrying out intra-county electric power marketing activities.But there exist such problems in the marketing activities of electric power enterprises as their relatively backward modes and relatively lower level of marketing.To solve those problems,new strategies are put forward on the basis of an analysis of related causes to raise the level of marketing of county electric enterprises with the purpose of changing the present backward situation of intra-county electric marketing of our country.
出处
《贵州师范学院学报》
2010年第10期9-11,共3页
Journal of Guizhou Education University
关键词
县城电力
营销管理
营销组织
整体产品策略
Intra-county
Electric Power
Marketing Management
Marketing Organization
Total Product Strategy
