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近年来台湾地区入境旅游客源市场格局分析 被引量:3

Analysis of the patterns of inbound tourist markets of Taiwan in recent years
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摘要 对台湾地区入境旅游客源市场格局特征分析的结果表明,台湾地区主要入境客源地以东亚、东南亚国家或地区为主,客源市场吸引半径偏小。各客源市场年际波动不大,表现出较强的稳定性。入境旅游高峰期、低峰期分别出现在12月、1月,但旅游淡、旺季差异不显著。入境旅游客源市场可以划分为6类,其中祖国大陆市场对台湾地区入境旅游的发展意义重大,对客源空间格局分布也产生重要影响。台湾地区应加强与海峡西岸旅游区的合作,以应对日趋激烈的国际旅游竞争。 The patterns of inbound tourist markets of Taiwan are analyzed.The source markets are dominated by the East Asia and Southeast Asia regions,characterized by a relatively small attractive radius.The tourist markets showed a highly temporal stability,with relatively low yearly fluctuations for various source markets.The highest and lowest tourist fluxes occurred in December and January respectively,with insignificant difference between the mid-season and the off-season.According to the hierarchy classification analysis,all the source markets were grouped into six categories,among which the mainland of China is one of the most important source markets for Taiwan which will exert a large influence on spatial patterns of the whole source markets.To cope with the increasing competition in international tourism,Taiwan should intensify cooperation with the west side across the Taiwan Straits.
出处 《福建农林大学学报(哲学社会科学版)》 CSSCI 2010年第6期8-14,共7页 Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词 台湾 入境旅游客源市场 时空格局 海峡旅游 Taiwan inbound tourist market spatial and temporal patterns the Cross-Strait Tourism.
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