期刊文献+

西方学者对市场营销道德的判定及其创新营销方式 被引量:2

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作者 纪昀
机构地区 天津财经学院
出处 《江苏商论》 1999年第6期41-43,共3页 Jiangsu Commercial Forum
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同被引文献12

  • 1寇小萱.关于重视营销道德问题研究的系统思考[J].南开管理评论,1999,2(1):50-55. 被引量:9
  • 2面向21世纪高等财经职业道德培养研究课题组.面向21世纪高等财经职业道德培养探索.思想教育的理论与实践[M].西北大学出版社,2000..
  • 3Andreason, Alan R.. A Taxonomy of Consumer Statisfaction/dissatisfation Measures, in Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, H. Keith Hunt, ed.,Cambridge, Massachusetts: Marketing Science Institute, 1977.
  • 4Druker, Peter. The Shame of Marketing. Marketing / Communications,1969, August, 297.
  • 5Bauer, Raymond A. and Stephen A.Greyser. The Dialogue That Never Happens.HBR, 1967, November-December, 45.
  • 6Kotler, Philip. What Consumerism Means for Marketers. HBR, 1972, May -June, 50.
  • 7Laczniak,Gene R.. Framework for Analyzing Marketing Ethics. Journal of Macromarketing, 1983, Spring, 5.
  • 8Ferrel, O.C. and Larry G. Gresham.A Contingency Framework for Understanding Ethical Decision Making in Marketing,Journal of Marketing, 1985, January, 51.
  • 9Robin, Donald P. and R. Eric Reidenbach. Social Responsibility,Ethics,and Marketing Strategy: Closing the Gap between Concept and Application,Journol of Marketing, 1987, January, 51.
  • 10Pollay,Richad W. The Distorted Mirror: Reflection on the Unintended Consequences of Advertising, Journal of Marketing, 1986, April, 30.

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