摘要
通过运用SSM的基本方法并将模型加以改进,对云南省主要的17个海外旅游客源市场进行了分析。结果发现,相对于全国大背景而言,云南省对上述客源国的吸引力较大,对其旅游市场的开拓较为成功,海外旅游业的发展具备一定的优势,尤其是对港澳地区、台湾、美国、韩国、泰国和法国优势明显。但同时也发现,传统的两个重要客源市场:日本和新加坡,却呈现弱化的趋势,应引起云南省开拓海外市场营销的关注。针对计算结果,分析产生的原因,并提出云南省海外旅游市场的营销步骤等启示与建议。
Through using the basic tool of SSM and improving the model,have analyzed market of 17 main overseas tourist market in Yunnan Province.The analysis result finds,as to national big background,the appeal to guest source country described above of Yunnan Province is relatively large,the open-up of its tourist market is comparatively success,the development of overseas tourist industry possesses certain advantage,Overseas tourist market specially obvious in Hong Kong and Macao,Taiwan,U.S.A.,South Korea,Thailand and France advantage.But at the same time,two traditional important traveller＇s markets：Japan and Singapore,the trend weakened appears,it should be caused Yunnan Province to expand the concern of the overseas marketing.To the result of calculation,analyze the reason produced;propose relevant enlightening and suggestions such as the overseas travel marketing step in Yunnan Province.
出处
《云南地理环境研究》
2010年第5期34-39,共6页
Yunnan Geographic Environment Research
基金
云南财经大学"研究生创新项目"(2009J015)
