摘要
经济全球化的发展,促使我国民族产业品牌面临着前所未有的激烈竞争。只有注重提高体育产品的科技含量,使民族品牌的研发达到国际水平;塑造国际化的品牌形象,提高品牌营销水平;注意培养和引进国际化的管理人才;强化体育产品的国际化标准,我们的体育产业民族品牌才能在激烈的国际市场竞争中获得生存和发展。
The development of economic globalization,national brand to promote our industry is facing unprecedented competition.Only focus on improving physical product technology content,the development of national brand to international level;create international brand image,enhance the brand marketing level;attention to training and the introduction international management personnel;Enhancement of Sport products of international standard,Women＇s national brand in the sports industry to fierce competition in international markets to survive and develop.
出处
《体育与科学》
CSSCI
北大核心
2010年第6期45-48,共4页
Sports & Science
关键词
体育产业
品牌
国际化
发展
sports industry
brand
International
development
