摘要
因信息科技的发展及市场竞争环境的变化,销售管理的扁平化是必然趋势。传统的销售管理层级制度——大区经理制存在管理层级多、职责重叠等问题,需要进行变革。销售管理层级制度未来有三大演变模式:大区营销经理制、省区营销经理制和省区销售经理制。
Due to the development of information technology and market competition environment changes, flattening of sales management is an inevitable trend. The traditional marketing management hierarchy management system, that is the regional manager system, exist many problems, such as excesive management hierarchy anti duty overlap, which need to be changed. In the future, sales management hierarchy has three evolution models, which are the regional marketing manager system, the province and region marketing manager system and sales manager system.
出处
《经济与管理》
CSSCI
2010年第12期38-41,72,共5页
Economy and Management
关键词
管理扁平化
大区经理制
管理层级
flaring management
the regional manager system
management hierarchy
