摘要
在农产品安全问题受到大家广泛关注后,一些学者对我国安全农产品的消费行为进行了一些尝试性的研究。本文在对现有研究进行总结的基础上,根据营销决策必须以消费行为审核为基础的原理,对我国安全农产品营销及营销问题进行了分析,并提出了相应的对策建议。
Following the truth agricultural products′ security problem attracted everybody′s widely attention,some scholars in our country have conducted some tentative research on safe agricultural product′s consumer behavior.Based on the summary of the existing research,this article carries on an analysis of marketing problems of safe agricultural products in our country according to the principal that marketing decision-making must take the consumer behavior verification as the foundation.
出处
《商业研究》
CSSCI
北大核心
2010年第12期112-116,共5页
Commercial Research
关键词
安全农产品
消费行为审核
营销决策
市场细分
认知质量
safe agricultural products
consumer behavior verification
marketing decision-making
market segmentation
perceived quality
