摘要
随着大众传媒的传播技术和理念的发展以及人们对体育内容需求的日益增长,体育电视节目受到人们的青睐。依靠大众媒体在全社会范围内进行体育文化传播具有重要意义。长期以来,电视媒体与体育文化之间形成了相互促进的关系,但同时也有传播上的困难。本文首先对所要探讨的体育文化进行界定,分析电视媒体在传播体育文化过程的作用以及自身的不足。同时,以中央电视台体育频道为主要研究对象,探讨了其作为代表性电视媒体体育文化传播的现状,并提出了最大化体育文化传播效果的对策。
With the development of mass media＇s technologies and philosophy and people＇s growing demand for sports content,sports and TV programs are becoming popular by people of all ages.Mass media is significant for sports culture communication through the whole society.Over the years,television media and sports culture have formed between the mutually reinforcing relationships,but there are communication difficulties.First,the paper defines the sports culture,and then analyzes the role of television media in the transmitting of sports culture and its own shortcomings.At the same time,this article chooses CCTV Sports Channel as the main object,which can represent of the status of sports culture communication in the television media in China.Finally,this article proposes methods to maximize the effects on sports culture communication.
出处
《北京体育大学学报》
CSSCI
北大核心
2010年第11期34-37,共4页
Journal of Beijing Sport University
关键词
电视
体育文化
传播
television
sports culture
spread
