摘要
服装快速营销是充分利用各技术领域先进研究成果的一种先进的服装企业经营管理模式,而快速时尚品牌则是运用服装快速营销策略的优秀代表。文章选择西班牙快速时尚品牌ZARA为研究对象,对该品牌的快速营销策略进行深入研究,分析其快速营销策略的模型架构,并总结了这一策略的关键增值点,探讨其策略的实用推广价值。
Apparel rapid marketing is an advanced apparel enterprise operation and management mode as it takes full use of advanced technologies research results.The rapid fashion brands are an excellent representative of utilization of apparel rapid marketing strategy.In this paper,a Spanish rapid fashion brand-ZARA is selected as a research object to perform a research of its rapid marketing strategy.The model architecture of ZARA＇s rapid marketing strategy is analyzed with value-added key points of its rapid marketing strategy＇s summarized and its practical value of the strategy discussed.
出处
《上海纺织科技》
北大核心
2010年第12期59-62,共4页
Shanghai Textile Science & Technology
关键词
服装
品牌
设计管理
销售
策略
garments
brand
design management
sell
tactics
