摘要
文章从产品开发的背景、宗旨、价值、市场、投资、回报、风险等方面深入研究开发具有地方民族特色家具的可行性,说明"八桂风情"系列沙发产品开发能给企业带来更高的有形价值和无形价值,为企业创造更多的社会效益和经济效益。
The article studies the feasibility of developing the local furniture with ethnic characters,in the aspects of their backgrounds,aims,value,market,investment,economic returns and risks;and shows that ＂Bagua Folk Customs＂ sofa products can bring in higher visible and invisible value for enterprises,which help them attain better social and economic returns.
出处
《企业科技与发展》
2011年第1期57-58,共2页
Sci-Tech & Development of Enterprise
关键词
地方特色
品牌
家具
沙发椅
local characters
brand
furniture
couch
