7A F FIRAT, N DHOLAKIA, A VENKATESH. Marketing in a post modern world[J]. Eur J Market, 1995,29(1) :40 56.
8AN TIEN HSIEH, WEN TING CHANG. The effect of con- sumer participation on price sensitivity[J]. J Consumer Af fairs, 2004,38 (2) : 282-296.
9A RODIE, S KLEINE. Customer Participation in Services Pro- duction and Delivery[M]. Handbook of Services Marketing and Management, Sage Publications, Thousand Oaks, CA. Califor- nia, 2000.
10FILE K M,JUDD B B, PRINCE R A. Interactive marketing: the influence of participation on positive word-of-mouth and re ferrals [J]. J Set Market, 1992, (4) : 5-14.