摘要
近年来,世界读书日活动在世界各国尤其是西方发达国家得到了热烈响应和积极开展,与此相比,我国的世界读书日活动只是一些浅表性的活动,缺乏与社会民众的互动,社会宣传效果不明显。在国家越来越重视文化发展的形势下,图书馆应该充分利用世界读书日这个宣传平台,积极开展图书馆的市场营销宣传,并把这种宣传和地域特点、民族文化展示、青少年教育、争取潜在读者结合起来,目的是激活更多的社会资源,共同做好文化发展这篇大文章。
In the recent years,the World Reading Day activity obtained the warm response and the positive development particularly in various Western countries.Compares with this,our country＇s World Reading Day activity is only some shallow table activity,lacks with the social populace＇s interaction,and the society propagandizes the effect not to be obvious.Our country takes the cultural development more and more.Under the situation,the library should use the World Reading Day propaganda platform,positively develop the market marketing propaganda.And this kind of propaganda and the region characteristic,the national culture demonstrated that the adolescent education,wins over the potential reader to unify,in order to activate more social resources,and complete this big culture article well together.
出处
《图书馆工作与研究》
CSSCI
北大核心
2010年第12期69-71,共3页
Library Work and Study
关键词
世界读书日
图书馆
宣传策略
营销策略
World Reading Day
Library
Propaganda strategy
Marketing strategy
