摘要
邮轮旅游是国际旅游市场上增长速度快、发展潜力大的高端旅游产品。采用SWOT方法,分析以厦门市为中心的海峡西岸经济区邮轮旅游发展具有个人收入不断提高,旅游产业发展迅速,邮轮旅游发展初具规模,地理位置优越等优势;存在中心城市集聚和辐射带动功能不够,邮轮旅游高级人才较少,旅游者消费观念比较落后等劣势;存在世界邮轮旅游发展潜力大,海西发展机遇良好,政府有关部门出台各项相关政策等机遇,同时还面临着全国许多正在发展邮轮旅游城市的挑战。文章提出要加强海西邮轮旅游发展总体规划编制工作,推动政府、院校、企业广泛参与,加强区内区外邮轮旅游合作,加大邮轮旅游发展宣传力度等对策。
Cruise tourism is the high-end tourism products which grows fast and has great potential for the development in the international tourism market.The paper analyzes the development of cruise tourism strengths,weaknesses,opportunities and challenges in the west coast of the straits economic zone（centering on Xiamen city） by SWOT method.The strengths include increasing individual income,rapid development of tourism industry,formative cruise tourism and convenient geographic location,etc.The weaknesses include the weak function of assembling and radiating of the regional central city,shortage of the advanced intellect of cruise tourism,weak consumption of toursits,etc.The opportunities include the great potential of cruise tourism development in the world,the preferential development opportunities in the west coast of the straits economic zone,and some policies of support,etc.The challenges are the competation of developing cruise tourism among the cities in the whole country,etc.This paper puts forward that cruise tourism master plan should be drew up in the west coast of the straits economic zone,the local government,colleges,enterprises be encouraged to participate in the development of cruise tourism,the cooperation be strengthened within the region and outside,and the marketing of cruise tourism be promoted.
出处
《重庆师范大学学报（自然科学版）》
CAS
2011年第1期82-87,共6页
Journal of Chongqing Normal University:Natural Science
基金
福建省自然科学基金(No.2009J01209)
福建省教育厅科技项目(No.JB08055)
关键词
邮轮旅游
SWOT
海峡西岸经济区
厦门市
cruise tourism
SWOT
the west coast of the straits economic zone
Xiamen city
