基于IPA方法的“兰洽会”参展商满意度研究被引量：15

Research on the Customers' Satisfaction of Lanzhou Trade Fair Based on IPA Method

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摘要近年来我国会展业发展比较迅速。运用IPA(Importance-Performance Analysis)分析方法,通过问卷设计和实地调查,得出了参展商对十五届"兰洽会"影响因子重要性和实际表现满意度的组合评价,分析了兰州作为会展目的地的优势与劣势,并针对性地提出改进建议,期望能对"兰洽会"今后的发展有所帮助。 The convention industry has developed rapidly in recent years. Based on questionnaire design and field survey, this thesis applies the analytical method of IPA （ Importance - Performance Analysis） and arrives at the customers＇ evaluation of the importance and performance toward the effects of the 15th Lanzhou Trade Fair. This thesis analyses the advantages and disadvantages of Lanzhou as the convention destination, and puts forward suggestions for improvement and expects to be useful for further development of Lanzhou Trade Fair.

作者李映洲戚艳伟

机构地区兰州大学国际酒店管理与旅游管理研究所

出处《科技管理研究》北大核心 2011年第1期127-130,共4页 Science and Technology Management Research

关键词 IPA方法会展目的地兰洽会服务 Importance- Performance Analysis convention destination Lanzhou Trade Fair service

分类号 F713.83 [经济管理—广告]

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