摘要
从规模、功能的聚合性、低成本下的多样化服务以及影响力价值的转移等视角对校内-人人网影响力营销成功的特性进行介绍,并对其给高校图书馆影响力营销带来的启示进行讨论,包括:"以用户为中心",加强用户需求的研究;利用RSS技术,提供多样化的特色信息服务;加强数字图书馆门户研究,节约用户成本;建立会员制,扩大图书馆的社会影响力和市场影响力;加强影响力传播方式的研究,做好公关宣传工作。
This paper introduces the successful influence marketing of Xiaonei-Renren Network from the scale, the integration of function, low-cost diverse services and the impact value transfer, discusses its implications to university libraries as follows： being ＂us- er-centered＂ to reinforce the study of the user＇ s needs; using RSS technology to provide a variety of special information services; strengthening the study of digital library portal to lower the user＇ s cost ; setting up membership to expand the social and market influ- ence of the libraries; furthering the study of transmission modes to improve the work of public relations and publicity.
出处
《图书情报工作》
CSSCI
北大核心
2011年第3期93-96,共4页
Library and Information Service
关键词
高校图书馆
影响力
营销
university library influence marketing
