摘要
权力使用贯穿于渠道成员间联系的始末,是为了使交易伙伴更好满足自身需求、实现经营目标而采取的手段。分析了两类权力使用(强制性、非强制性)的不同特征,以及其对渠道成员间竞争与合作程度和后续新产品开发绩效的影响作用。丰富了权力使用与渠道成员间竞争合作程度、新产品开发绩效的关系研究,对渠道成员更好地选择权力使用、管理渠道关系、维持持续性竞争优势具有一定的指导意义。
The use of power exists in the whole process of the interaction between channel members.It is the means taken by firms in order to better meet their own needs and achieve business objectives.This paper analyses the different characteristics of two types of power use including mediated and non-mediated,and their effects on the degree of competition-cooperation and the performance of later new product innovation.This paper enriches the research among power using and competition-cooperation degree and new product innovation performance between channel members,and gives guidance for better power using,channel relationships management and keeping continuous competitive advantages though new product innovation.
出处
《科技进步与对策》
CSSCI
北大核心
2011年第3期75-80,共6页
Science & Technology Progress and Policy
基金
国家自然科学基金项目(70572037
70872090)
关键词
权力使用
新产品开发
冲突与机会主义行为
信任与承诺
竞争合作
Power Using
New Product R＆D
Conflict and Opportunism
Trust and Commitment
Competition and Cooperation
