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基于战略视角的供应链上关系成本研究 被引量:4

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摘要 近年来关系营销研究在学术界掀起了热潮,相关的关系价值、关系成本的研究也逐渐得到关注。本文试图站在战略高度研究供应链上关系成本的来源及其战略改进,通过降低供应链上的总成本来实现利润最大化,增强企业的竞争力。
出处 《中国管理信息化》 2011年第2期57-59,共3页 China Management Informationization
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