3Gronroos, C. From marketing mix to relationship marketing: Towards a paradigm shift in marketing[J]. Management Decision, 1994, 32(2): 4-20.
4Parasuraman, A. Reflection on gaining competitive advantage through customer value[J]. Journal of the Academy of Marketing Science, 1997, 25(2): 154-161.
5Payne, A, and Holt, S. Diagnosing customer value: Integrating the value process and relationship marketing[J]. British Journal of Management, 2001, 12: 159- 182.
6Wilson, D T, and Jantrania, S. Understanding the value of a relationship[J]. Asia-Australia Marketing Journal, 1995, 2(1): 55-66.
7Ravald, A, and Gronroos, C. The value concept and relationship marketing[J]. European Journal of Marketing, 1996, 30: 19-30.
8Hogan, J E. Expected relationship value: A construct, a methodology for measurement and a modeling technique[J]. Industrial Marketing Management, 2001, 30: 339-351.
9Lapierre, J. Customer-perceived value in industrial contexts[J]. Journal of Business & Industrial Marketing, 2000, 15(2/3) : 122-140.
10Zeithaml, V A. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence[J]. Journal of Marketing, 1988, 52(7): 2-22.