摘要
目前高校广告教育蓬勃发展,教育规模迅速扩大,但在繁荣的背后却隐藏着高校师资水平薄弱、专业课程设置不合理,培养内容和就业需求脱节等问题。针对这些问题,建议采取多种途径提升教师素质、精细抉择课程设置、改善教学方法与培养方式等措施,提高高校广告教育教学的质量。
Now,advertising education develops rapidly in college.But there are some problems lurking in the background.such as the teachers＇ abilities,the unreasonable curriculum setting,the training content detaches employment.In order to solve these problems and improve the advertising education teaching quality in college,this article suggests to promote teachers＇ abilities,choose the right curriculum,perfect the teaching and training methods.
出处
《安阳师范学院学报》
2010年第6期149-151,共3页
Journal of Anyang Normal University
关键词
广告
教育教学
存在问题
对策
Advertising
Teaching
Problems
Countermeasure
