摘要
高校"营销策划"课程教学模式单一老套,缺乏实践性,教学内容严重重复"市场营销",教学目标偏离课程本身强调的实践性和操作性。营销策划是营销专业的专业必修课,是一门实践性非常强的课程。提出了以团队协作为基础的模块教学改革思路,以提高学生的实践能力。
Currently,the university,＂marketing plan＂ a single old-fashioned teaching model,the lack of practice.Serious repeat teaching content ＂marketing＂,teaching objectives deviate from the curriculum itself emphasizes the practical and operational.Marketing planning is the marketing professional professional courses,is a very strong practical courses.The author put forward a team-based teaching modules reform ideas,to improve the students ability in practice.
出处
《黑龙江纺织》
2010年第4期37-39,共3页
Heilongjiang Textiles
关键词
团队协作
营销策划
模块教学
改革
team work
marketing planning
module teaching
reform
