摘要
技术创新成败的关键在于市场创新,而技术机会是市场创新的基础,技术机会为新一轮技术创新活动奠定基础,也会影响市场创新度的战略选择。市场创新活动中的技术机会可以根据市场创新域进行分类,分为产品创新域中的技术机会、需求创新域中的技术机会和用户创新域中的技术机会。对市场创新活动中技术机会的细分,有助于技术机会的把握。同时也需要以生命周期理论作为把握市场创新活动中技术机会的根本原则,以市场细分作为构建市场创新活动中技术机会的基本手段,以营销信息系统作为识别市场创新活动中技术机会的基础工具。
Market innovation is the key of success of technological innovation, and technological opportunity is the basis of market innovation. Technological opportunity lays the foundation for the next technological innovation activity, and it will affect the strategic choice of the degree of market innovation. The technological opportunities in the market innovation activ- ities can be classified according to the market innovation domain, L e. technological opportunities in the product innova- tion domain, technological opportunities in the demand innovation domain and technological opportunities in the consumer innovation domain. The classification will help to grasp ：he technological opportunities in the market innovation activities. And moreover, life cycle theory can be the fundanental principle of grasping the technological opportunities; market subdivision will be the basic instrument to construct the technological opportunities; marketing information system should be the elemental tool for recognizing the technological opportunities.
出处
《科技管理研究》
北大核心
2011年第3期31-34,共4页
Science and Technology Management Research
关键词
市场创新
技术机会
技术创新
market innovation
technological opportunity
technological innovation.
