摘要
我国农村是个尚待开发的潜力巨大的消费市场,对于农村网购市场的开发有助于提高我国电子商务的普及与发展,提高农村居民的生活质量和扩大内需。本文首先指出农村消费者的消费行为具有从众性、周期性、实惠性和炫耀性等特征,进而提出开拓农村网购市场的若干策略与方法。
Chinese rural market has massive potential but underdeveloped, the development of countryside e-commerce market will help to improve China＇s e-commerce development and popularization, also improve the rural population＇s quality of life and expand domestic demand. This paper firstly points out the rural consumers carry features such as conformity, periodicity, practicability, ostentation.,and then some strategies and methods to explore the rural market are put forward.
出处
《未来与发展》
2011年第2期77-81,共5页
Future and Development
基金
国家自然科学基金青年科学基金项目:基于消费者感知心理的本土品牌购买意愿研究(项目编号:70902047)
教育部人文社会科学研究项目:基于城市与农村群体消费行为对比分析的农村市场拓展对策研究--以浙江省为例(项目编号:09YJC630051)
关键词
农村市场
消费特征
电子商务
the rural market
consumption characteristics
e-commerce
