摘要
医药市场营销专业旨在培养专业型、应用型和复合型的医药市场营销管理人才,注重培养学生终身学习能力、批判性思维能力、创新能力和实践能力,其实践教学环节尤为重要。文章从目前专业实践教学中存在的问题出发,结合我校医药市场营销专业的教改实践,探讨了PBL教学法在医药营销专业实践教学中的应用。
Pharmaceutical marketing specialty aims to produce professional-type,application-type and versatile personnel of pharmaceutical marketing management.It focuses on developing students' abilities in life-long learning,critical thinking,innovation and practice,and practice teaching is particularly important.The paper first analyzes the problems in the current practice teaching,and then discusses PBL method applied in practice teaching of pharmaceutical marketing specialty in combination with our school's teaching reform in pharmaceutical marketing specialty.
出处
《中国医学教育技术》
2011年第1期107-109,共3页
China Medical Education Technology
关键词
PBL
医药营销专业
实践教学
创新能力
problem-based learning(PBL)
pharmaceutical marketing specialty
practice teaching
innovative ability
