摘要
论述了文字在包装设计中的重要地位,分析了包装中的字体设计必须符合商品内容、销售群体、包装容器的造型或结构以及符合不同文字属性的设计原则。在此基础上,提出对字体进行艺术化的塑造和组织,可以直接、明了地反映包装的内容本质,准确地传达商品信息,起到美化商品包装的作用,从而在视觉上给人以美的享受,使消费者对商品产生兴趣乃至购买欲望,以达到促销的目的。
It discussed that font was very important in packaging design and analyzed font design must be following merchandise content,marketing groups,the shape or structure of containers and design principle in packaging design.On this basis,through figuring and organizing font,it could not only reflect distinctly packaging content and express exactly merchandise information,but also could beautify merchandise packaging and give enjoyment of beauty to people in the sight in order to interest consumer,have purchase appetency and achieve sales promotion.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第6期12-14,共3页
Packaging Engineering
关键词
包装设计
字体设计
商品
packaging design
font design
merchandise
