摘要
包装装潢设计作为企业整体市场营销活动的一部分，首先应对市场环境、企业状况、产品利益、供求关系、竞争状况和消费者行为这６个方面作出调查分析；然后通过市场细分和确定目标市场后，为包装产品进行专项市场定位；接着通过５个步骤将这种定位以草图形式作创意表达；最后借助电脑包装图形制作系统制作出来。
As a part of the marketing activity of an enterprise,the packaging graphics design should be made after a complete investigation on six elements i.e.Market environment,enterprise situation,benefits of the product,supply demand relations,competition and customer's conduct.After the fine classification and the determination of target markets,the market locating should be made for the products to be packed.Then the locating is conveyed through the inventive ideas by a sketch drawing in 5 steps.Finally it is made with the aid of the computer package graphics system.
出处
《包装工程》
CAS
CSCD
北大核心
1999年第4期17-19,共3页
Packaging Engineering
