摘要
王屋山景区是河南省济源市的王牌景区,它不论是从自然地质还是从历史人文角度来讲均具有极好的资源优势。但目前王屋山景区的规划与开发并没有充分挖掘和利用这些绝对优势。文章试从王屋山潜在资源与文化的深层面探索王屋山景区形象与品牌提升之路,并将其作为形象导向型旅游规划的组成部分。
Mount Wangwu is the scenic area in Henan Jiyuan, whenever from the view of natural geology or history and culture, which has wonderful resources advantages. But the planning and development of Mount Mountain don＇ t fully exploit and use these absolute advantages. This article tries to explore the diversified ways of promoting the scenic image and the brand of Mount Wangwu from the view of potential resources and culture, and take it as one of the components of the image leading - form travel planning.
出处
《河南科技学院学报（社会科学版）》
2011年第1期31-33,共3页
Journal of Henan Institute of Science and Technology
关键词
王屋山景区
形象
品牌提升
多样化
Mount Wangwu scenic area
scenic image
brand promotion
diversity
