摘要
新经济环境下,我国物流行业面临服务水平要求更高、竞争更加激烈的局面,物流企业的竞争已开始走向品牌竞争。具有较高价值的品牌或较高品牌价值的企业或产品,才能受到社会和消费者的关注,而优良的产品或服务可以将这种注意力转化成对产品和服务的现实购买,并逐步形成相对稳定的品牌忠诚者群体。
Under the new economic environment,Chinese logistics industry is facing a higher service level requirements and a fiercer competition,what＇s more,the competition among logistics enterprises has turned to brand competition.One the one hand,only those enterprises or products with higher value of brand or with higher brand value could capture the attention of the society and the consumers.On the other hand,the fine products or service could turn this attention into real purchases,thus gradually forming relatively stable groups loyal to their brands.
出处
《广州大学学报（社会科学版）》
2011年第2期45-50,共6页
Journal of Guangzhou University:Social Science Edition
基金
国家自然科学基金青年科学基金(40701053)
关键词
新经济环境
物流企业
品牌建设
The New Economic Environment
Logistics Enterprise
Brand Building
