摘要
面向消费者的现代营销体系本质上是以提升客户价值为核心、以有效响应市场需求为导向的行业协同供应链的建设。基于当前社会经济和行业发展背景，研究探讨了如何通过构建行业公共信息服务平台有效支持行业供应链协同运行，设想以卷烟产品的市场生态系的角度，基于行业公共信息服务平台来支持按订单组织生产、工商协同营销、推行电子商务和卷烟市场精准营销等策略的实现。
Consumer-oriented modern marketing system is essentially the industry＇s supply chain collaboration which is focused on increasing customer value and responding effectively to market demands. Issues of how to successfully support supply chain collaboration in tobacco industry through a communal information service platform was discussed based on the development of social economy and tobacco industry. A scheme of realizing strategies of replenishment-to-order and production-to-or- der, cooperative marketing between industrial and commercial enterprises, practicing e-business and precision marketing was presented based on tobacco industry＇s communal information service platform.
出处
《中国烟草学报》
EI
CAS
CSCD
2010年第B12期91-95,108,共6页
Acta Tabacaria Sinica
