摘要
随着高新科技的发展、网络的普及以及全球信息化时代的到来,信息技术、网络技术和集成技术等为主导的、与实体市场平行的虚拟市场正逐渐覆盖着全球商业市场的每个角落,文章通过分析虚拟价值链这一判断竞争优势并发现一些方法以创造和维持竞争优势的基本工具来确定企业的创新源泉,并发现企业价值的增值,针对创新源进行技术创新,从而构建企业持续的成本领先优势和差异化优势。
With the development of high technology, the popularity of the network and the global information era, the virtu- al value chain gradually cover every comer of the global commercial market oriented by information technology, network technology and integration technology. Through the analysis of virtual value chain which can serve as a basic tool to identify competitive advantage and discover some methods to create and sustain them. This paper determines the innovation source for enterprises, and discover added value of the enterprise. Aiming at the innovation source, enterprise also can carry out technology innovation so as to obtain the sustainable competitive advantage like cost advantage and differential advantage.
出处
《技术与创新管理》
2011年第2期108-110,120,共4页
Technology and Innovation Management
基金
上海市教育委员会科研创新项目(09ZS160)
关键词
技术创新
虚拟价值链
竞争优势
Virtual Value Chain
technology innovation
competition advantage
