摘要
伴随着互联网的发展,电子商务逐渐进入我们的经济生活中。作为网络经济的产物,电子商务企业与传统企业在竞争优势上存在巨大差异。面对着日益激烈的竞争,电子商务企业如何保持核心竞争力优势对企业的生存尤为重要。本文聚焦于C2C领域,并以淘宝网为例,尝试从企业核心竞争力的角度诠释电子商务企业与传统企业竞争优势的差异和竞争力培养的着力点。
With the development of the Internet,E-commerce has been coming into our economic life gradually.As a product of the network economy,there are enormous differences between e-commerce companies and traditional businesses in competitive advantage.Facing increasing competition,it is particularly important for enterprises how to maintain a survival advantage.This paper focus on the C2C,use taobao net as an example and Try to interpret the differences in competitive advantage and the points of Competitive culture between e-commerce businesses and traditional ones.
出处
《微计算机信息》
2011年第3期114-115,79,共3页
Control & Automation
