摘要
高职市场营销专业建设校外实训基地,可以使学生和学校获得许多利益。高职市场营销专业应该建立多种类型的校外实训基地。选择和建设校外实训基地,需要考虑多种因素、遵循一定的原则和采取有效的建设方式。
Construction of external training base in Vocational Marketing Major can make students and schools receive many benefits. Vocational Marketing Major should build multiple types of external training base. To construct external training base need to consider many factors, to follow certain principles and to take effective construction methods.
基金
山东青年政治学院教学改革研究规划项目"高职市场营销专业校外实训基地建设研究"(08JG04)的阶段性研究成果
关键词
高职市场营销专业
校外实训基地类型
校外实训基地选择和建设
Vocational Marketing Major
external training base
selection and construction of external training base
