摘要
在文化全球化视野下,中华文化如何成功走向世界已成为跨文化传播(交际)研究的重要课题。从跨文化大众传播的视角透视孔子学院跨文化传播所遭遇的误读,结果发现,外国大众媒介歪曲与丑化了孔子学院跨文化传播的传播主体、传播目标、传播内容等。中国文化要在文化交流主义的原则下走向全球,需要充分利用大众传播、组织传播和人际传播等渠道,采取具有针对性的跨文化传播策略。
Under the perspective of cultural globalization, an important research project in the study of cross - cultural communication is how to spread the Chinese culture to the world. This paper reveals misinterpretations on the cultural diffusions of the Confucius Institute from the perspective of mass communications in intercultural communication. It is found that foreign mass media distorts and smears the subjects, goals and contents of the cross - cultural dissemination of the Confucius Institute. If Chi- nese culture is to reach the world under the principle of cultural exchange, relevant strategies are to be adopted through mass communications, organizational communications and interpersonal communications.
出处
《学术探索》
CSSCI
北大核心
2011年第2期113-118,共6页
Academic Exploration
关键词
孔子学院
跨文化传播
误读问题
路径选择
The Confucius Institute
Cross -Cultural Communications
Cultural Misinterpretations
Selection of Solutions.
