摘要
虚拟社区中的用户聚集对其价值提升具有重要作用。本文首先阐述了聚集效应对虚拟社区价值提升产生的巨大作用,然后从用户需求聚集、用户行为聚集、用户聚集的提升、虚拟社区价值提升4个方面构建了基于用户聚集的虚拟社区价值提升模型。最后,以典型虚拟社区"人人网"为例,运用以上模型,提出了对其进行价值提升的实施策略。
User Aggregation plays an important role in the virtual community value promotion.In this paper,we firstly explain the influence of the user aggregation effect on the value promotion of the virtual community.Then we build a virtual community value promotion model from four aspects which are the user need aggregation,the user behavior aggregation,the user aggregate promotion,and the virtual community＇s value promotion.Finally we put forward implementation strategies of the virtual community＇s value promotion,taking the typical virtual community ＂renren net＂ for example based on the model above.
出处
《情报科学》
CSSCI
北大核心
2011年第4期499-502,共4页
Information Science
基金
国家社科基金项目(09CTQ020)
广东省哲学社科"十一五"规划项目(08YM-02)
关键词
虚拟社区
用户聚集
聚集效应
价值提升
virtual community
user aggregate
aggregation effect
value promotion
