摘要
吉祥文化对中国人的影响历史悠久,成了当下中国人雅俗共赏的文化。很多精明的商家为了增强广告对受众的影响力,巧妙借助吉祥文化来为自己的企业和品牌做宣传。许多跨国企业在中国的广告活动也采取了借力吉祥文化的策略。
Auspicious Culture profound impact on the Chinese people which has a long history.Auspicious Chinese culture into contemporary culture tastes.Many smart businesses in order to enhance the impact of advertisement on audiences,who use Auspicious Culture for their own corporate culture and brand to advertise.Many multinational companies in China have taken the campaign strategy of leveraging auspicious culture.
出处
《宜春学院学报》
2011年第2期97-98,127,共3页
Journal of Yichun University
关键词
吉祥文化
广告
运用
Auspicious Culture Advertisements Use
