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网络话题作为定性数据来源的研究方法探讨——以旅游动机研究为例 被引量:32

A Probe into the Methodology of Using Network Topics as Qualitative Data Source:A Case Study of Tourist Motivation
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摘要 本文对利用网络话题获取定性数据的方法、对网络话题的分类、网络话题搜集方法的使用方式和适用范围等进行了探讨。网络话题方法根据研究者参与程度的不同,可分为完全不参与型、一般参与型与强势参与型三种类型,适用于取得多样的、深刻的观点内容。本文的实证研究部分,以网络话题为样本,分析了我国旅游者的旅游动机表达。研究发现:旅游者多数从心理和情感需求角度来叙述旅游动机以及旅游对旅游者个人的影响;我国旅游者的旅游动机主要源于学习、探索、消除心理压力的需要。从网友的话题中还发现:旅游和旅行促进了某些旅游者对家与家乡的热爱,即通过外出旅游,认知了"家"的价值与意义。 This paper explores into the method of collecting data from network topics, the concept and category of network topics, and the use and the scope of application of it. Network topics can be categorized as non-involved, part-involved and involved, depending on the degree of researcher "s involvement in Internet talks. This technique is flexible enough to collect a wide range of opinions or deep insights. This paper takes network topics as samples to examine the expression of travel motivations of Chinese tourists. The results show: 1. Most tourists express their motives of travel and tourist impacts mainly from three psychological and emotional aspects; 2. Chinese tourists mainly travel with the aim to study, to explore, and to eliminate stress. It is also found that travelling is inclined to invoke the tourists' love for their homes and homelands. That is that travel help them to realize the value and significance of home.
作者 于海波
出处 《旅游科学》 CSSCI 2011年第1期46-53,共8页 Tourism Science
关键词 网络话题 定性数据 研究方法 旅游动机 network topic qualitative data methodology tourist motivation
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