摘要
体验经济是继农业经济、工业经济、服务经济之后第4个经济发展阶段。对于旅游经济而言,旅游本身是一种体验活动,这一属性决定了旅游项目产品需满足的是游客的个性化需求。在茶文化旅游中融入体验经济理论,挖掘茶文中可用于体验的各项功能,如休闲体验功能、健身体验功能、文化体验功能、审美体验功能,同时提出发展体验经济的茶文化旅游的对策。
Experience economy is the fourth development phase following agricultural economy,industrial economy,service economy and service economy.In terms of tourist economy,travelling itself is a kind of experience activity,thus such an attribute determines that tourist products should satisfy the individualized needs of tourists.This study proposes that the theory of experience economy can be applied in the development of tea culture tourism to explore the functions of tea culture could be experienced by tourists,such as leisure experience,body building experience,culture experience and so on,and meanwhile,gives strategies of developing tea culture tourism in the age of experience economy.
出处
《安徽农业科学》
CAS
北大核心
2011年第9期5466-5467,共2页
Journal of Anhui Agricultural Sciences
关键词
体验经济
茶文化旅游
体验需求
开发
Experience economy
Tea culture tourism
Experience demands
Development strategy
