摘要
文章针对凤凰旅游业在快速发展过程中所产生的旅游投诉增多、网上负面舆论蔓延等严重影响凤凰旅游形象的现象,提出:整合优势资源,塑造主题形象;优化旅游环境,提升服务形象;加强舆论引导,矫正形象的对策建议。以期对维护凤凰旅游形象起到促进作用。
With the increase of tourist complaint and the spread of negative public opinion on the Internet during the rapid development process of Fenghuang tourism,the images of Fenghuang tourism were affected seriously,thus,the serious countermeasures were put forward,namely,integrating the advantageous resources to shape the tourism image;optimizing the tourism environment and improving the service image;enhancing the guidance of public opinion,correcting the policies and suggestions of images.All those provided promoting effect for maintaining Fenghuang tourism image.
出处
《安徽农业科学》
CAS
北大核心
2011年第9期5474-5476,共3页
Journal of Anhui Agricultural Sciences
关键词
旅游形象
凤凰
舆论
网络
Tourism image
Fenghuang
Public opinion
Internet
